New-Map
New-Map, a significant name in the history of French motorcycle manufacturing, was known for its varied range of motorcycles and even cars. New-Map was founded in the 1920s in Lyon, France. The company started as a motorcycle manufacturer, capitalizing on the post-World War I boom in demand for affordable personal transportation.
During the 1920s and 1930s, New-Map developed a wide range of motorcycles. They were known for their quality and the use of engines from other manufacturers, such as Sachs and JAP (a British engine manufacturer).
New-Map didn't just limit itself to motorcycles. They also produced cars, bicycles, and even three-wheeled utility vehicles. This diversification was common among vehicle manufacturers during this era, as it helped stabilize business against market fluctuations.
Like many European manufacturers, New-Map's operations were significantly affected by World War II. Manufacturing was disrupted, and the focus shifted to support war efforts.
After World War II, New-Map struggled to regain its pre-war prominence. The company resumed production of motorcycles but faced stiff competition from other European and emerging Japanese manufacturers.
The post-war period saw a general decline in the European motorcycle industry, with many companies struggling to compete with cheaper and more reliable Japanese models. New-Map, despite efforts to innovate and adapt, eventually ceased operations. The exact date of closure varies in sources, but it's generally agreed that the company stopped producing motorcycles by the late 1950s or early 1960s.
New-Map's story is reflective of the broader trends in the European motorcycle industry during the first half of the 20th century, including the challenges faced by many manufacturers in the post-war era. Today, New-Map motorcycles are valued by collectors and enthusiasts for their historical significance and unique place in the evolution of the motorcycle.
Additional New-Map Logos
Author: William Flaiz
