1968 Norton Atlas

Specifications
- Category
- Allround
- Displacement
- 745.0 ccm (45.46 cubic inches)
- Power
- 58.0 HP (42.3 kW) @ 6800 RPM
The 1968 Norton Atlas
1968 Norton Atlas sat at the top of the Featherbed-frame lineup, the biggest and strongest twin Norton built before the Commando took over the following year. This is a big-bore parallel twin built for open-road riding, with enough grunt to haul a sidecar or cover serious highway miles in a way Norton's smaller twins couldn't match. The Featherbed frame gives it genuinely good handling for its era, but the larger engine does introduce vibration at speed that riders of the smaller Norton twins won't be used to, so this isn't a bike bought purely for smoothness. It rewards riders who want torque and stability over outright refinement.
The 1968 model carried over without significant mechanical changes from the prior year — buyers comparing it to a 1967 example should focus on mileage, service history, and condition rather than spec differences. As the final Featherbed-era Atlas, it holds a specific place as the bridge to the Commando.
Buyers tend to be experienced classic British bike owners looking for something with more muscle than a 650, plus collectors drawn to the model's transitional status ahead of the Commando's arrival.
Auction history
| Date | Listing | Price | Mileage | Source |
|---|---|---|---|---|
| Mar 17, 2024 | 1968 Norton Atlas | $5,500 | — | Bring a Trailer |
| Apr 2, 2023 | 1968 Norton Atlas 750 | $8,601 | — | Bring a Trailer |
| Aug 31, 2022 | 1968 Norton Atlas 750 | $7,700 | — | Bring a Trailer |
| Apr 8, 2022 | 1968 Norton Atlas 750 | $10,000 | — | Bring a Trailer |

