BSA Logo History
Why Red and White Are More Than Just Colors & the Significance of the Wing in the BSA Logo
The BSA Motorcycle logo is a symbol that has stood the test of time, embodying a legacy that dates back to the mid-19th century. The company's roots are not originally in motorcycling, but rather in arms manufacturing during the Crimean War. The original logo bore the image of three crossed rifles, representing the company's initial focus as part of the 'Birmingham Small Arms Manufacturers' Association'.
BSA transitioned into bicycle production in 1919 and subsequently into motorcycles. It was this shift that brought forth the acronym-based logotype we know today. Initially, the letters were spaced with dots and capitalized in a straightforward manner. However, the launch of the BSA A7 motorcycle brought a new logo to life. The dots were removed, the letters tilted slightly to the right, and most significantly, the letter "B" was embellished with a wing—a symbol of speed, movement, and freedom.
The red wing is an eye-catching element of the logo, but it's worth noting that the logo also appears in white and black variations. Despite these color shifts, the essence of the brand—strength, passion, determination, loyalty, and reliability—remains encapsulated within the design. The font used is bold and confident, closely resembling Kiez Slanted and Indecise Semi Expanded Bold Italic for the main inscription and Arial Std Black for the slogan “Motorcycles”.
In essence, the BSA Motorcycle logo captures a history that pivoted from arms to wheels without losing its initial grit and identity. The singular wing on the letter "B" and the carefully chosen fonts and colors all come together to tell a story that's not just about a brand, but about an entire lifestyle that thrives on speed, movement, and a distinct sense of freedom.
